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A CRM, or Customer Relationship Management system, should provide a number of benefits for both you and your agency in order to help you manage your contacts, leads, and sales more effectively. Here are some of the key things that a good real estate CRM should do for you:

1. Centralise your contacts and leads: A CRM should allow you to store all of your contacts and leads in one central location, making it easier to manage and organise your client data.
2. Track communication and activity: The CRM should track all communication and activity related to each contact, including emails, phone calls, meetings, and property viewings, helping you to keep track of the status of each lead.
3. Automate lead generation and nurturing: A good CRM should provide automated lead generation and nurturing capabilities, such as lead capture forms, lead scoring, and drip email campaigns, to help you convert more leads into sales.
4. Provide analytics and reporting: The CRM should offer analytics and reporting features to help you track your sales performance, monitor your marketing campaigns, and identify areas for improvement.
5. Enable collaboration and teamwork: A CRM should enable collaboration and teamwork by allowing multiple agents to access and update client data, assign tasks, and share information.
6. Integrate with other tools and systems: The CRM should integrate with other tools and systems that you use, such as your website, social media, marketing automation software, and accounting software, to streamline your workflow and reduce manual data entry.

By providing these features, a CRM can help you streamline your sales process, increase your productivity, and ultimately grow your business.

What is a CRM in real estate? The definition of a CRM is 'Customer Relationship Management' and it’s an important tool in the arsenal of any real estate agent who wants to be at top form. CRMs track all your customer interactions so that you can make sure they are happy with their experience, while also staying up-to date on new prospects as they arise!

Independent Ownership and Local Expertise:

Rex Software is proud of its status as a local and independent business, a quality that drives its commitment to delivering exceptional customer service and an in-depth understanding of local market dynamics.

In contrast, VaultRE, after being acquired by MRI, has been integrated into a larger PropTech conglomerate, leading to a decline in the quality and accessibility of their customer support.

Mobile Experience:

Rex CRM elevates the mobile experience for its users. Unlike other CRMs limited to basic mobile features, Rex CRM’s mobile app provides a remarkable 90% access to desktop functionalities, empowering agents with robust mobile management capabilities.

Ease of Use and Efficiency:

Rex CRM excels in user-friendliness and efficiency, in contrast to the more complex nature of VaultRE. Designed to declutter and simplify tasks, Rex CRM fosters greater adoption, productivity, and enhanced data management.

Flexible and Adaptable API:

The open API of Rex CRM is a key differentiator, offering unparalleled flexibility and adaptability. This enables seamless integration with various tools, allowing real estate agencies to customise their workflow and grow with the CRM.

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